Children Are Not Tourist Attractions

Children Are Not Tourist Attractions

Friends-International, with the backing of UNICEF Cambodia, launched this campaign to partner with tourists to end what is known as orphanage tourism in Cambodia.

Every year, thousands of tourists visit orphanages in Cambodia thinking they are helping some of the most vulnerable children in the world. Recent reports however have found tourist visits, despite best intentions, may cause more harm than good.

The campaign sought to offer alternatives to orphanage tourism such as supporting vocational training and community based initiatives, rather than visiting an orphanage directly.

Through social media the campaign was widely reported by international news publications such as The Guardian (UK), BBC (UK) and PBS (USA) and all local Cambodian media outlets. 

My role included:

  • Project Management
  • Online Campaign Strategy

Children Are Not Tourist Attractions