Children Are Not Tourist Attractions
Utilising social media channels, the campaign was widely reported by international news publications such as:
Since its launch in October 2011, the campaign had been viewed by 1.2 million people worldwide.
My role included:
- Project Management between Friends and advertising agency 17 Triggers
- Online Campaign Strategy
Every year, thousands of tourists visit orphanages in Cambodia thinking they are helping some of the most vulnerable children in the world. Recent reports however have found tourist visits, despite best intentions, may cause more harm than good.
The campaign offers alternatives to orphanage tourism such as supporting vocational training and community-based initiatives which support sustainable change.